On December 8th & 9th, ESB Electric Ireland are running a Twitter powered campaign with the aim of raising money for 3 selected charities; ISPCC, The Irish Cancer Society & Concern. An initial €10k donation is being made to each charity for taking part.
The idea is to power 3 charity teams from Dublin to Galway in three eye catching cars – A New York Taxi, An Electric Car and a replica ‘Back to the Future’ Delorean. The team that generates the most tweets in support of their charity, will receive an additional €20k donation.
RTE are the media partners for this with support throughout 2FM on RTE 2’s ‘Juice’ magazine show.
We are currently recruiting drivers for the event through our Facebook page.
This campaign may be very appealing for some of the actors. It provides them with great media exposure, and an opportunity to improve their online and offline presence, while helping with a great cause at the same time.